| Where it runs | Cloud dashboard with a lightweight WordPress agent plugin on each site | Hosted User Portal included with WP Engine hosting |
| Host requirement | Any host: shared, VPS, managed WordPress, or servers with no control panel | WP Engine managed WordPress hosting only |
| Installs WordPress | No. Connects the WordPress sites you already run | Yes. Creates WordPress sites and environments on WP Engine |
| Many hosts in one place | Yes. Every connected site on every host in one workspace | No. The User Portal manages sites in WP Engine accounts |
| Updates | Bulk and per-site core, plugin, and theme updates | Automatic WordPress core and PHP updates; manual plugin and theme updates in the portal; Smart Plugin Manager add-on ($10/month) for automatic updates with visual regression tests and rollback |
| Backups | Create, list, and restore backups per site with central oversight | Daily automatic and on-demand backup checkpoints, kept 30 to 60 days, with restore and download |
| Security | Vulnerability scans, HMAC-signed site requests, two-factor sign-in, role-aware access | Security patching, plugin risk scans, layer 3 and 4 DDoS protection, SSO and multi-factor sign-in; managed WAF with Global Edge Security from $35/month |
| Uptime monitoring | Built-in uptime checks, response history, and alerts | Site Monitoring add-on at $5/month: checks every 5 minutes, email or Slack alerts after 2 failures |
| Client reports and white label | White-label reports, invoices, branding, and client support | PDF Site Reports with custom branding on eligible plans, scheduled to up to 20 recipients |
| Team access | Roles, invitations, and per-site access | Owner, Full, and Partial roles, with or without billing; Partial users limited to chosen environments |
| SEO and analytics | Technical SEO audits, GA4, Search Console, PageSpeed, AdSense, Cloudflare | Lighthouse performance scores; SEO tools not listed |
| AI | Built-in and custom AI agents, plus a ChatGPT plugin with 66 functions | AI-enhanced visual regression in Smart Plugin Manager; Smart Search AI and Managed Vector Database add-ons |
| One-click admin login | Magic Login into every connected site | Yes. One-click wp-admin login from the User Portal |
| Pricing model | First site free forever, then $2.99 per extra site monthly. No feature add-ons | From $35/month for 1 site; $130/month for 10 sites; Business from $400/month |