| Where it runs | Cloud dashboard with a lightweight WordPress agent plugin on each site | Hosted dashboard (MyKinsta) included with Kinsta hosting |
| Host requirement | Any host: shared, VPS, managed WordPress, or servers with no control panel | Kinsta managed WordPress hosting only |
| Installs WordPress | No. Connects the WordPress sites you already run | Yes. Creates WordPress sites on Kinsta, with unlimited free migrations |
| Many hosts in one place | Yes. Every connected site on every host in one workspace | No. MyKinsta manages sites hosted on Kinsta |
| Updates | Bulk and per-site core, plugin, and theme updates | Bulk plugin and theme updates; Automatic Updates add-on at $3 per environment per month with visual regression tests and rollback; core updates in MyKinsta not listed |
| Backups | Create, list, and restore backups per site with central oversight | Automatic daily backups kept 14 days (30 on Agency) plus manual backups and restores; hourly and external Amazon S3 or Google Cloud backups are paid add-ons |
| Security | Vulnerability scans, HMAC-signed site requests, two-factor sign-in, role-aware access | Managed WAF, DDoS and bot protection, vulnerability protection, free malware removal, two-factor sign-in, and SAML SSO |
| Uptime monitoring | Built-in uptime checks, response history, and alerts | Checks every site every 3 minutes; email alerts after 3 failed checks in a row |
| Client reports and white label | White-label reports, invoices, branding, and client support | Client reports not listed; Agency plans include an unbranded WordPress admin |
| Team access | Roles, invitations, and per-site access | Unlimited users with company-level and site-level roles |
| SEO and analytics | Technical SEO audits, GA4, Search Console, PageSpeed, AdSense, Cloudflare | Not listed |
| AI | Built-in and custom AI agents, plus a ChatGPT plugin with 66 functions | AI assistant in MyKinsta support chat; AI site-management agents not listed |
| One-click admin login | Magic Login into every connected site | Yes. One-click access to wp-admin from MyKinsta |
| Pricing model | First site free forever, then $2.99 per extra site monthly. No feature add-ons | From $35/month for 1 site; $169/month for 10 sites; Agency plans from $340/month |