| Where it runs | Cloud dashboard with a lightweight WordPress agent plugin on each site | Hosted cloud dashboard, or self-hosted plugin on your own site |
| Host requirement | Any host: shared, VPS, managed WordPress, or servers with no control panel | Any host; managed sites need UpdraftPlus |
| Installs WordPress | No. Connects the WordPress sites you already run | No. Connects existing sites running UpdraftPlus |
| Many hosts in one place | Yes. Every connected site on every host in one workspace | Yes. Sites on any host running UpdraftPlus |
| Updates | Bulk and per-site core, plugin, and theme updates | Core, plugin, and theme updates across sites |
| Backups | Create, list, and restore backups per site with central oversight | Central UpdraftPlus backups: run, schedule, download, and restore |
| Security | Vulnerability scans, HMAC-signed site requests, two-factor sign-in, role-aware access | RSA-signed connections; security scanning not listed |
| Uptime monitoring | Built-in uptime checks, response history, and alerts | Not listed |
| Client reports and white label | White-label reports, invoices, branding, and client support | Not listed |
| Team access | Roles, invitations, and per-site access | Self-hosted dashboards for non-admin users; cloud team access not listed |
| SEO and analytics | Technical SEO audits, GA4, Search Console, PageSpeed, AdSense, Cloudflare | Google Analytics overview in premium cloud |
| AI | Built-in and custom AI agents, plus a ChatGPT plugin with 66 functions | Not listed |
| One-click admin login | Magic Login into every connected site | Yes. One-click login to any connected site |
| Pricing model | First site free forever, then $2.99 per extra site monthly. No feature add-ons | Cloud free to 5 sites, then $9 to $39/month; self-hosted $189 one-time |