| Where it runs | Cloud dashboard with a lightweight WordPress agent plugin on each site | Cloud dashboard; Glow plugin on each site |
| Host requirement | Any host: shared, VPS, managed WordPress, or servers with no control panel | Any host; imports for Cloudways, Kinsta, WP Engine, cPanel, and other hosts |
| Installs WordPress | No. Connects the WordPress sites you already run | No. Connects existing sites |
| Many hosts in one place | Yes. Every connected site on every host in one workspace | Yes. Sites on any host through the plugin |
| Updates | Bulk and per-site core, plugin, and theme updates | Bulk updates with checks and rollback; no built-in scheduled auto-updates |
| Backups | Create, list, and restore backups per site with central oversight | Daily backups, last 7 kept, 10 GB per site, one-click restore |
| Security | Vulnerability scans, HMAC-signed site requests, two-factor sign-in, role-aware access | Vulnerability alerts; Wordfence and Cloudflare integrations |
| Uptime monitoring | Built-in uptime checks, response history, and alerts | Round-the-clock monitoring with email and Slack alerts |
| Client reports and white label | White-label reports, invoices, branding, and client support | Branded scheduled reports, white-label plugin, client portal, own domain |
| Team access | Roles, invitations, and per-site access | Owner, Account Manager, and Developer roles; unlimited seats |
| SEO and analytics | Technical SEO audits, GA4, Search Console, PageSpeed, AdSense, Cloudflare | Google Analytics, Search Console, PageSpeed, and Cloudflare in reports |
| AI | Built-in and custom AI agents, plus a ChatGPT plugin with 66 functions | Beta: connect your own Claude or ChatGPT to query sites |
| One-click admin login | Magic Login into every connected site | Yes. Log in as an administrator without credentials |
| Pricing model | First site free forever, then $2.99 per extra site monthly. No feature add-ons | First site free, then $1.95 per site monthly, lower above 100 sites |